Probably it is more ordinary way to start this with pictures of Italy and Austria, during this vacation,
but I have just read a very exciting article. Thus I decided to start this year with the topic about, "the story to enrapture its listeners."
The article is "The Four Truths of the Storyteller" by Peter Guber ( Dec 2007. Harvard Business Review)
The author,
>Peter Guber is in the business of creating compelling stories: He has headed several entertainment companies--including Sony Pictures, PolyGram, and Columbia Pictures--and produced Rain Man, Batman, and The Color Purple, among many other movies.
and
>For a story to enrapture its listeners, says Guber, it must be true to the teller, embodying his or her deepest values and conveying them with candor; true to the audience, delivering on the promise that it will be worth people's time by acknowledging listeners' needs and involving them in the narrative; true to the moment, appropriately matching the context--whether it's an address to 2,000 customers or a chat with a colleague over drinks--yet flexible enough to allow for improvisation; and true to the mission, conveying the teller's passion for the worthy endeavor that the story illustrates and enlisting support for it.
>In this article, Guber's advice--distilled not only from his years in the entertainment industry but also from an intense discussion over dinner one evening with storytelling experts from various walks of life--is illustrated with numerous examples of effective storytelling from business and elsewhere. Perhaps the most startling is a colorful anecdote about how Guber's own impromptu use of storytelling, while standing on the deck of a ship in Havana harbor, won Fidel Castro's grudging support for a film project.
It's worth to have a look if you are the person, who have to deliver a talk frequently, and also please feel free to ask me about the issue of magazine!
*The text quoted with ">" are descriptions published online by Harvard Business Review
Today's song: "Boa Sorte/Good luck" by Vanessa da Mata e Ben Harper
