I think this is very cool!
Computer is becoming more and more user friendly. Nowadays, we don't need to understand about programing/coding to use software.
However, having basic knowledge on 'programing/coding' would be undoubtedly useful and it is also a great fun!!
"Hour of Code" shares tutorials from Bill Gates, Zuckerberg, etc. and is a great introduction of programing/coding.
I've heard this from an article in lifehacker.com, and you can find more information and also background on this endeavor from the links.
I can highly recommend everyone to spend a few minutes to take a look!
http://lifehacker.com/hour-of-code-offers-coding-tutorials-from-bill-gates-z-1477978736
http://code.org/
http://www.lifehacker.jp/2013/12/131213hour_of_code.html [In Japanese]